HETZI - Jump and Run: Development and Evaluation of a Gesture Controlled Game

In this paper an interactive game is described, that has been developed for a company using new technologies for raising awareness at job fairs. An already existing framework of a game terminal for job fairs is used. The corporate identity, the content of the advertised job, but also the attraction of a young and technologically interested audience is combined in a game in order to develop an interactive experience that is easy to grasp, raises awareness for the company and is fun to play. Within the gesture controlled Jump and Run game, the audience accompanies the character “Hetzi” through the guts of a colocation centre, avoiding hazards and animating the player to move in order to win, the company’s vision of a modern communication strategy became true. After describing the idea and implementation an evaluation of the game is presented. Due to the results and implemented improvements the company is convinced and the game will be used in future job fairs.